A free UTM builder for every platform you advertise on.

Every platform handles click tracking a little differently. Pick yours below for a builder pre-filled with the right source and medium, plus the specific tagging mistakes that quietly break attribution on that platform.

Google Ads

Google Ads auto-tags every click with a gclid parameter by default, which feeds Google Analytics but nothing e…

utm_source=google · utm_medium=cpc

Facebook Ads

Meta appends its own fbclid click identifier to every ad click automatically, but fbclid only feeds Meta Ads M…

utm_source=facebook · utm_medium=paidsocial

Instagram Ads

Instagram Ads run through the same Meta Ads Manager as Facebook, which means the same fbclid-plus-UTM setup ap…

utm_source=instagram · utm_medium=paidsocial

LinkedIn Ads

Sponsored Content and Message Ads redirect visitors to your site normally, so standard UTM tagging works. Lead…

utm_source=linkedin · utm_medium=paidsocial

TikTok Ads

TikTok does not auto-tag clicks, and there is no inheritance between campaign, ad group, and ad, so every ad n…

utm_source=tiktok · utm_medium=paidsocial

Twitter/X Ads

X Ads (formerly Twitter Ads) support standard UTM tagging on every Promoted Tweet destination link, with no pl…

utm_source=twitter · utm_medium=paidsocial

Pinterest Ads

Pinterest can automatically apply its own UTM values at the account, campaign, or Performance+ ad group level,…

utm_source=pinterest · utm_medium=cpc

YouTube Ads

YouTube Ads run through the same Google Ads platform as Search and Display, which means the same gclid auto-ta…

utm_source=youtube · utm_medium=video

Microsoft Advertising (Bing) Ads

Microsoft Advertising has its own auto-tagging system built around msclkid, Microsoft's equivalent of Google's…

utm_source=bing · utm_medium=cpc

Snapchat Ads

Snapchat uses its own double-curly-brace macro syntax, like {{campaign.name}} and {{ad.id}}, to auto-fill camp…

utm_source=snapchat · utm_medium=paidsocial

Reddit Ads

Reddit supports 19 dynamic URL macros using double-curly-brace syntax that auto-populate campaign, ad group, a…

utm_source=reddit · utm_medium=paid

Email Marketing

Most email service providers add their own click-tracking parameters, like mc_cid and mc_eid in Mailchimp, on …

utm_source=newsletter · utm_medium=email

Stop rebuilding these links by hand.

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