Attribution built for storefronts.
Connect your Shopify store via OAuth to sync content, track order conversions against the UTM links that drove them, and keep cross-visit attribution intact.
Paid Feature
How it works
Connect your store
Authorize UTMLoop via Shopify OAuth in a couple of clicks, no manual API credentials required.
Content syncs automatically
Product and page data sync so your links always point at what's actually live in your storefront.
Orders attribute themselves
The tracking snippet installs automatically and ties every order back to the UTM link that drove it, even across sessions.
From click to checkout
Connect once, then let UTMLoop tie every order back to the campaign that earned it.
One-click OAuth connect
Authorize your Shopify store through standard OAuth. No manual API key handling, no copy-pasting secrets between dashboards.
Automatic content sync
Store pages and products stay in sync with UTMLoop automatically, so your link library reflects what's actually live in your storefront.
Order conversion tracking
Real store orders get tied back to the UTM link that drove them, so you see exactly which campaign generated revenue, not just clicks.
Cross-visit attribution
A tracking snippet installs automatically and keeps attribution intact even when a shopper checks out in a later session than the original click.
Multi-currency accuracy
Conversion values are bucketed by currency rather than blended together, so multi-market stores get accurate reporting per currency.
Runs alongside WooCommerce & WordPress
Also publishing content through WordPress? See the WordPress plugin for automatic outbound-link tagging.
Frequently asked questions
Do I need to edit my theme code to install the tracking snippet?
No. The cross-visit attribution snippet is installed automatically once you connect your store, there's no manual theme editing required.
How does attribution survive a purchase happening days after the click?
UTMLoop stores the originating UTM link with the shopper's session and carries it forward, so a purchase completed in a later visit is still correctly attributed to the original campaign link.
What if my store sells in multiple currencies?
Conversion values are bucketed by currency rather than blended into a single figure, so revenue reporting per market stays accurate.