Brand Guidelines
Standard visual palettes, stitching styles, typography pairings, and official logos for partner integrations.
The Wordmark & Symbol
The official UTMLoop logo represents continuous, consistent, trackable campaign attribution. The woven stitching thread mimics standard fabric quality and marketing attribution flow.
Color Palette
Signal Teal
Our primary action color representing the loop thread.
Ink Charcoal
Our primary text and dark display pairing tone.
Stone Grey
Our support text and descriptive system shade.
Warm Paper
Our background off-white providing rich canvas contrast.
Typography System
Space Grotesk / Inter
Utilized for prominent headings, campaign metrics headlines, and product callouts. Reflects a crisp, balanced, modern visual voice with tight letter-spacing.
JetBrains Mono
Utilized for UTM parameter variables, URL strings, tracking metrics data, and secondary UI metadata badges. Refuses decoration in favor of developer accuracy.